UGG Gets Playful With Comfort in Fall 2026's Born to Feel

UGG’s Fall 2026 campaign, Born to Feel, puts comfort at the center of self-expression.

Starring PinkPantheress, Rowan Blanchard, Emily Ratajkowski, and Adwoa Aboah, the campaign looks at the confidence that comes from feeling comfortable enough to be yourself. It’s familiar territory for UGG, but this season the brand approaches it with a more playful cast and a lineup of updated silhouettes.

PinkPantheress and Blanchard take over an empty school after hours, wandering through classrooms, library stacks, and a deserted auditorium in the Quill Ballet Flat and Zora Ballet Flat. There’s something slightly mischievous about the setting, turning an otherwise familiar space into somewhere that feels completely their own.

Elsewhere, Ratajkowski and Aboah bring the campaign into everyday life. Ratajkowski gets dressed while catching up with Aboah over the phone, eventually heading out in the Enwrap Clog, while Aboah wears the Classic Micro Calf Hair. A stranger passing by in the same pair creates a small moment of recognition, bringing the campaign’s idea of connection into something more everyday.

The shoes are where UGG pushes things a little further. The Zora Ballet Flat returns in suede with sheepskin lining and trim, while the Quill Ballet Flat is wrapped in Spanish Merino fur. The Classic Micro gets a calf-hair update in Caribou, Bright Fuchsia, and High-Voltage Blue, and the suede Enwrap Clog comes with a hidden lightweight platform.

The Bucked Boot offers the biggest departure from the brand’s usual Classic Boot. With a slouched shaft, platform sole, and leather whip-stitching, it feels slightly tougher and more undone while still keeping the suede and sheepskin UGG is known for.

Ultimately, Born to Feel doesn’t stray far from what UGG already knows best. Comfort is part of personal style, too.

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Discover the Fall 2026 now online through UGG, UGG stores, and select retailers.