Gap and the Whitney Bring Roy Lichtenstein’s Pop Art to a New Capsule

Alongside the fall opening of Roy Lichtenstein: Like New at the Whitney Museum of American Art in New York, the museum has announced an exclusive retail collaboration with Gap and the Estate of Roy Lichtenstein, featuring an 18-garment apparel collection featuring prints of the artist’s work.

One of the defining artists of the American Pop art movement, Roy Lichtenstein has achieved legendary status through a prolific career that illustrates modern-day American culture of mass media, image circulation, and digital reproduction. Opened on October 11, 2026, the exhibition pays homage to Lichtenstein’s definitive contributions to the visual culture of Americana through an extensive showcase of 130 artworks spanning the course of six decades. The show features Lichtenstein’s iconic depictions of consumer imagery like advertisements and comic strip characters, translating the commercial into works of fine art. 

Co-curated by the Whitney Museum’s Nancy and Fred Poses Curator Meg Onli, and artist and guest curator Alex Da Corte, this exhibition highlights how integral the concept of mass-culture is to American life, and how that culture is shaped by the images we produce, endlessly replicate and reproduce, and collectively consume. A testament to the Whitney’s commitment to showcasing the defining movements and moments of American art, Roy Lichtenstein: Like New comments on the American visual experience and invites us to re-evaluate our relationship to the image.

In the same vein as the exhibit itself, the Whitney’s partnership with Gap and the Estate of Roy Lichtenstein to produce this collection plays on the same themes of image reproduction and reveals an image’s innate power as it circulates. “This artist’s practice is deeply connected to popular culture and the process of reproduction,” said Jack Sachs, Director of Retail & Licensing at the Whitney in a press release. “We developed this collection with that in mind and hope that rings true to its viewers. At the core, we wanted to pose the question: what does Roy’s work mean to consumer culture today?” Many years on from the original inception of Lichtenstein’s work, its core themes still ring true in today’s digital age of endless image circulation and unprecedented access. Both the exhibition and collection represent Lichtenstein’s exploration of the image and its dynamic form, and prove that in infinite reproduction, there is infinite newness.

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The 18-piece collection is now availaat select Gap stores, Gap.comble , shop.whitney.org, and at the store in the Whitney Museum.