Simone Rocha Finds the Romance in Utility in Latest adidas Originals Collaboration

From lace-laden frills to a magpie of ultra-feminine accents, Simone Rocha has built her eponymous house on the intersection of whimsicality and utility—and the latest collaboration with adidas Originals doubles down on that ethos.

The Irish-born, London-based designer brings her signature romanticism, craft, and materiality to adidas Originals for Fall/Winter ’26, marking the beginning of an ongoing collaboration between the two houses. First introduced during Rocha’s last runway show in London, the collection reinterprets familiar adidas codes through exaggerated silhouettes, embellishment, and unexpected fabrications.

“Sportswear is something I’ve wanted to explore for a long time,” says Rocha in a press statement. “What interested me about working with adidas Originals was the opportunity to bring my own design language to something with such a strong identity.”

 

The partnership transforms recognizable sporting archetypes without losing their functional roots. Three adidas track tops—including the Firebird, Beckenbauer, and Superstar—are recast with bold proportions and signature Rocha accents of tulle and puffed sleeves. Elsewhere, frilled dresses, skirts, trousers, and fitted leotards blur the line between athletic wear and something a little more done up.

Accessories push the dialogue further, with custom Trefoil brooches and hair clips converging with embellished football socks and embroidered bags. On the footwear front, sport codes are further romanticized with the arrival of the ribbon-laced SR Taekwondo Ballerina, while the SR Climacool transforms into a delicate Mary Jane silhouette.

Photographed by Justine Kurland, the campaign explores intimacy and community through a tableau vivant where models frolic in trees through a soft, filmic summer haze.

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The Simone Rocha x adidas Originals collection launches globally September 10 online on both brand platforms, along with select retailers.