Twisting and Turning in JW Anderson Denim

The classic jean gets a fresh update in JW Anderson’s latest campaign, where designer and Creative Director Jonathan Anderson transforms one of fashion’s most familiar staples into something decidedly less expected. What else have we come to expect?

Model and actress Dree Hemingway stars alongside her partner, Nick Delli Santi, in the couple’s first campaign together, turning and twisting through an exploration of clothing, intimacy, and identity.

The campaign centers on the designer’s Twisted Denim, a reimagining of the classic five-pocket jean distinguished by its unconventional construction. The fabric and leg seams curve into a spiraling front, creating a warped silhouette that feels playful without sacrificing the everyday ease of denim.

Produced in Japan from Japanese cotton, each unisex style reflects Anderson’s ongoing interest in craftsmanship and considered construction. Details include a printed “Made in Japan” pocket bag, embossed leather logo patch, metal shank buttons, and orange binding.

With Hemingway and Delli Santi styled in complementary denim looks, the campaign makes a case for dressing alike without losing individuality. In Anderson’s hands, even the most dependable piece in the wardrobe can take on a new form.