Rebecca Hall Faces Her Double in Maison Margiela’s New Psychological Thriller

Anonymity is a strong currency for luxury. It feeds the cult-like following and heightens the intrigue. Since its founding by Belgian designer Martin Margiela in 1988, the fashion house has embraced a cerebral and formally daring approach. For Fall/Winter 2026, Maison Margiela takes that ethos to film with ANONYMITY, a psychological thriller starring Rebecca Hall and directed by Thibaut Grevet.

 

Plunged into a Lynchian atmosphere of saturated reds and cryptic aphorisms, we encounter an actress who repeatedly comes face-to-face with her masked double as she prepares for a new role.

Hall’s doppelgänger wears the signature Maison Margiela mask, first introduced in the house’s earliest shows to shift attention away from the model and onto the clothes themselves. The masks reappeared at the Fall/Winter 2026 show, held this April in Shanghai, where models emerged onto a catwalk framed by stacked shipping containers.

 

The new-season themes featured in the trailer include Edwardian silhouettes, destroyed tapestries, second-skin pieces, fused garments, and assemblages of disparate materials. We see an Edwardian cropped tailcoat merged with second-skin jersey, with extra fabric left hanging, paired with a second-skin skirt. A chopped-off tailcoat gets the Bianchetto treatment too: painted white and worn with a fluid Bianchetto skirt that’s painted, baked, then cracked open. One dress fuses a fringed silk scarf and skirt with a panel of floral chiffon, then gets slashed open so the fringe peeks through. Another looks as though the top of a pleated skirt has blown up over the wearer’s head. There’s a cropped knit tank too, deliberately ill-fitting with a nibbled-looking collar and hem, worn over second-skin jersey.

 

Some foundational codes of Maison Margiela can be seen in the accessories as well. The new Link bag takes its shape from the house’s early study of round vintage coin purses, with a strap inspired by a 2001 archival chain necklace wrapped in silk muslin that drapes across the bag when carried as a clutch. That same chain study appears in a set of necklaces, bracelets, and earrings, constructed by wrapping leather around each chain link and vacuum-sealing it tight like a second skin. The Tabi comes covered in florals and tapestry pulled from the collection’s flea-market fabrics, while the Tabi Claw arrives in nude leather as another take on second skin. The new thermoformed Box bag, finished with ceramic corner details, joins the 5AC Soft in a distressed, 17th-century-inspired tapestry print.

 

Merging cinema with fashion has long been part of Maison Margiela’s creative language. The house’s Tokyo store in Ebisu, which opened in 2006, even features a small cinema. In 2021, Margiela presented an Artisanal collection alongside A Folk Horror Tale, directed by Olivier Dahan. Then, in 2022, the house used live cameras and projections during its Artisanal show to create Cinema Inferno. With ANONYMITY, that cinematic language becomes the collection’s setting itself, turning Margiela’s enduring fascination with obscured identity into its own psychological drama.