Behind the Quiet Poetry of Le Valérie, Jacquemus' Latest Campaign

Classic, refined, and a touch whimsical, Simon Porte Jacquemus debuts a new handbag that captures the quiet poetry of the quotidian in an intimate tribute to his late mother.

 

Le Valérie, the latest addition to the Le Paysan line, is rooted in heritage. Its silhouette nods to the 1930s: geometric yet softened by subtle folds, anchored by a sculptural ring detail. The interplay of structure and softness evokes the hurried charm a bag carries; a whimsical pulse that threads through the spirit of femininity.

Starring Charlotte Le Bon, the campaign offers glimpses of the female archetype through the lens of an observer, calling upon a childlike wonder—catching her applying makeup, stumbling with groceries, or heading off to a day steeped in romantic simplicity. Playful leather charms shaped like fresh market finds—a delicate accoutrement—anchor the collection in the soft haze of bucolic memory.

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Discover Le Valérie across all Jacquemus boutiques and select retailers, with the option for a customized touch at locations in Paris, New York, London, and beyond.