Isabelle Huppert & Byredo Are Seeing Red

The classic red lip is getting a reintroduction. In Iconic Lips, its classic connotations are reframed in Byredo’s latest campaign shot by Ferry van der Nat and starring legendary French actress Isabelle Huppert.

Introducing three new products into the Byredo beauty line—the Lip Pencil, Byredo Lipstick, and Liquid Lipstick—the campaign offers a fresh take on the traditional, elevating the familiarity of the red lip to a new plane of possibility. Founded in Stockholm in 2006 by Ben Gorham, Byredo has long championed storytelling, performance, and identity alongside top-tier craftsmanship, ideals that have carried from fragrance into its growing cosmetics universe.

Through a portraiture series by van der Nat, whose camerawork is known for its raw, intimate nature, Iconic Lips centers on individual identity and idiosyncratic intensity. Flooded with a striking signature red, his constructed world gives the familiar beauty code a more consuming, emotional edge.

At its center is Isabelle Huppert, a defining figure of contemporary cinema whose subversive performances have long challenged convention. Her singular presence echoes the campaign’s ideas of nonconformity and unapologetic expression, positioning the new line not simply as an ode to the red lip, but as a tool for fearless individuality.

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The pencil arrives alongside Byredo Lipstick in Fire & Rain and Liquid Lipstick Vinyl in Red Light, a new true red finished with a lacquered shine. The trio is available now at select Byredo stores and online at byredo.com.