Character Study: Inside Versace's "Greca" Campaign

With “Greca,”  Versace’s new era continues to unfold with a singularly irreverent eye, finding luxury in individuality—captured through its latest campaign.

In a genderless eyewear collection, the Italian house channels the Americana spirit of mid-century Hollywood through a series of audition-style portraits—featured on a stacked supporting cast led by Aimee Lou Wood, Joseph Quinn, and more.

Making it all the more cinematic, British director Luna Carmoon imagines up an accompanying script for “Room Six,” a dramatic mise en scene where characters meet in close contact at a highway motel.

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With creative direction led by Dario Vitale, dive into the “Greca” collection on versace.com.