LA Jewelry Brand Toledo Serves Sterling Silver in Bold New Campaign

Toledo’s latest collection nods to American Art Deco, channeling the crisp, geometric codes of the 1920s and 1930s into sleek, modern forms.

 

 

 

In the accompanying Sushi Girl campaign, minimalist sterling silver rings, bracelets, and button necklaces gleam with futuristic clarity. Shot with the tension of 1980s action cinema, the imagery references nyotaimori—the Japanese practice of serving food on the body—transforming the human form into a sculptural tableau where tubular rings and link bracelets are rendered with the same precision as meticulously sliced sashimi.

 

 

Founded in 2024 by Patrick Keville and Lauren Lubell, Toledo takes its name from Lubell’s Ohio hometown, where the duo first met. Now based in Los Angeles, the brand merges their industrial design background with refined craftsmanship and premium materials, creating timeless pieces grounded in classic inspiration.