JW Anderson Opens Homeware Store in London

On the corner of London’s Pimlico Road sits a new JW Anderson storefront, dedicated to its growing Home and Garden Collection. The evergreen-colored exterior, designed by architects Sanchez Benton, seamlessly blends with the Victorian red-brick townhouse and creates a thoughtfully warm atmosphere inside. 

Stepping into the store, visitors are invited to explore JW Anderson’s latest emporium, where fashion and art intersect. Antiques and curated collections take center stage in the design. Alongside a small selection of the brand’s ready-to-wear, shoes, and accessories, sculptural pieces and furniture evoke a timeless quality rooted in their heritage. British artist Kira Freije’s six candle sculptures, accented with metal touches, illuminate the space, while re-editions of Charles Rennie Mackintosh stools in Scottish oak, Jason Mosseri’s Hope Spring Chairs, and Mac Collins chairs and table anchor the interior in earthy tones. 

Its Home and Garden capsules, from antique French copper watering cans to Hillbrush clothing brushes, imbue a raw, tactile quality reminiscent of the outdoors. Against a backdrop of wooden tones and muted green, vibrant pops of color appear in textiles created in collaboration with Polly Lyster’s “The Dyeworks.” Rooted in traditional hand-dyeing practices, the fabrics are carefully transformed into cushions, pillows, and linen napkins in bold shades of orange, red, yellow, and blue.

 

Spanning two floors, the new store marks the debut of JW Anderson’s Home and Garden Collection, presented in an intimate and homely setting. The art-led studio serves as a “modern-day cabinet of curiosities,” where the brand’s new dedication to homeware unfolds in an experimental spirit rooted in its brand ethos.

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The JW Anderson Pimlico Road boutique welcomes visitors Monday through Saturday; further information can be found at jwanderson.com.