Fiorucci Stages a Living Memory at London Fashion Week

During London Fashion Week, Fiorucci presented Memorie for Fall/Winter ’26—not with nostalgia at the forefront, but with a vision of the future imagined so vividly it already felt lived-in.

 

Set inside an apartment suspended in an undefined era, Creative Director Francesca Murri blurred past and future into something cinematic and surreal. Guests moved freely through the space, as if peering through a window beyond the present, observing characters mid-scene like stepping into someone else’s memory. Dramatic music echoed throughout, while intermittent washes of red light reset the atmosphere into a half-awake, half-dream state. Models rotated around a dalmatian print-lined pool table, conversing and casually playing between takes, transforming the presentation into a live tableau rather than a traditional runway.

Fiorucci’s visual codes returned recharged for the season. The brand’s notorious angelic prints appeared newly sharpened, offset by bold red latex boots that cut through the collection’s softer elements. Long fringe introduced fluid movement, while delicate lace skirts and tops allowed for effortless layering.

Graphic lip motifs arrived in striking teal and red contrasts, and prints expanded beyond familiar territory into full-body dalmatian spots—a playful evolution of the polka-dot resurgence seen across womenswear. A youthful optimism ran throughout, grounded in confidence and designed for those unafraid to stand out. In collaboration with Italian artist Francesco Casarotto, founder of Agglomerati, select looks were paired with handmade masks that introduced an added layer of mystery.

Texture played a central role in grounding the collection. Lace and sheer fabrics softened silhouettes, while velour, denim, and tailored wool provided structure and balance, keeping the pieces wearable without sacrificing energy. A palette of bold red, mint green, and pale pink unified the looks, punctuated by recurring graphic moments. Accessories followed suit, with the iconic Lips Bag re-emerging as a clutch—marking the collection as a joyful resurgence of fun in fashion.