Ermanno Scervino Redefines Denim for Spring/Summer 2026

Denim isn’t just a fabric in Ermanno Scervino’s Spring/Summer 2026: it’s a design language. The collection’s grain is translated into an indigo print and applied across different materials, echoing canvas texture while carrying the traces that make denim feel lived—patina, softness, memory—then relocating that history onto transparent, more precious surfaces.

The campaign is fronted by Irina Shayk, whose direct gaze and controlled gestures frame a femininity that’s as much attitude as anatomy. In color, that language reads light—sheer blues, whimsical layers, and translucency that lets structure show through. In black-and-white, the mood snaps into a disciplined ease: masculine codes worn cleanly, from precise tailoring to a suit-and-tie proposition, and a men’s pajama treated with rigor but kept fluid.

The collection ultimately argues for plurality—a range of feminine figures that feel mobile, luminous, and changeable. Surfaces are “emptied” and rebuilt through layering, transparencies, and inlays, with geometric patterning nodding to sunlit architecture and ceramic tiles. It’s a measured balance of craftsmanship and experimentation, anchored by a lived-in idea of elegance that is unmistakably Tuscan in its confidence.